Role of Personalisation

Personalisation is critical to developing sustainable gamification strategies and enabling technologies need to support the personalisation of each stage in the Gamification Cycle in order to engage and motivate individuals and groups to continuously develop.

The image on the left is a screen capture from an iPad application called Morpho which can be used to animate any suitable photograph to easily create a personalised animation. Many companies have enjoyed tremendous success by creating personalised experiences e.g. Amazon

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