Gamification Concepts and White Paper

Gamification is a process which is an integral and essential part of human development. Every human activity and behaviour can be viewed and analysed through a gamification lens to not only understand our actions and motivations but also to shape our activities and relationships to foster our development.

From the time we are born, every human faces challenges and opportunities that require a response. Our responses and actions are personal and subjective but we seek to influence the world we live in by those responses. The impact of our responses causes change which needs to be measured if we want to improve the effectiveness of our actions. These change measurements provide us with feedback. View or Download our Gamification White Paper.

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