GAETSS and Gamification

Gamification has fairly recently gained popularity as a word to describe the adoption of strategies designed to engage and influence. It is our belief that its use is too often misunderstood and wrongly applied. We believe that the proper use of Gamification is based not on trying to use games entertainment or rewards and incentives to gain engagement in a highly competitive attention economy but rather on an innovative understanding of the psychology and processes involved in developing sustainable relationships which influence the behaviour of others in support of your objectives. In that context, everyone at some time in their lives is likely to gamify a situation. Here you can access information about Gamification concepts, technologies and applications

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