Gamification Challenges

Challenges and incentives form an important part of Gamification strategies. They need to be personalised and will vary according to where individuals and groups sit in the Gamification Lens and Gamification Profiling Matrix. The level of engagement and motivation provided by the challenges and incentives will be determined by the attractiveness, accessibility and affordability of the challenge/incentive and the balance between risk and reward.

Enabling technologies can also play an important role in optimising the attractiveness, accessibility and affordability of responding to the challenge/opportunity. We can help individuals and organisations develop Gamification strategies designed to create innovative challenges as part of a sustainable development process.

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