Paul Jennings CRe-AM Interview

Name : Paul Jennings

Job Title : Creative Producer

Organisation : Totem Learning

Sector : Games based Learning

Web Link :

Interview Date : 9/11/15

Location : Totem Learning Coventry

Short Biography

I am a commercially aware creative Game Designer with 20+ years experience developing games, inventing game concepts and new IP for international brands including SpongeBob, Bratz and Puss in Boots for clients including Intel, Sony, Activision and Dreamworks.

I have extensive software development process experience including the creation of app, game and art technology prototypes, 12 published games as an art and design content creator and game team development support on many projects.

I have a wide-ranging knowledge and understanding of game genres, systems and mechanics, user experience, agile development pipelines, monetization & business models, game and brand development and new IP creation.

Above all I'm dedicated to the business of creating games.


1. What current technologies and tools fulfill your needs in your practice?

Wacom tablets, Touch screens, PC hardware – Unity, AR & VR, Autodesk & Adobe Creative Suite

2. What technologies do you see emerging in the next 5-10 years?

VR and AR, Oculus, Blended solutions (real & virtual)

3. Could you identify any strengths and weaknesses with these technologies?

Safety, motion sickness, unforeseen issues


4. Do you think there are additional technologies or tools needed, or that you would wish for?

User tracking to understand engagement, Big data analytics


5. If these were available what would you be creating?

Shared experiences, Assistive learning, Personalisation, psychometric learning

6. Can you see any strengths and weakness involved?

Strengths – gesture based and haptic systems, improved usability

7. What do you recommend to fill the gap between creators and technology providers?

Less of a gap today, better communication, social media