Ivan Orvieto CRe-AM Interview

Name : Ivan Orvieto

Job Title : Executive Producer

Organisation : Testaluna srl

Sector : Video Games Development

Web Link : www.testaluna.it

Interview Date : 21/10/2015

Location : ICT 2015 Lisbon

Short Biography :-

Ivan Orvieto works in videogame development since 1998. For the first 2 years as 3D artist, later as Producer in many videogame projects in GMM Entertainment and Silent Bay Studios. Since 2004, he is Executive Producer and Game Designer in TESTALUNA managing mid and large sized videogame-based projects (web and mobile).

Since 2006 he also assumes the role of director of the R&D Department of TESTALUNA, managing several national and European game-based research projects. He is currently coordinator of CR-PLAY (FP7 ICT 611089).

Ivan Orvieto holds two Master degrees in Computer Science.

Specialities: Project management and design of videogame productions


1. What current technologies and tools fulfill your needs in your practice?

PC development Platform. Unity 3D, Maya, 3D Studio Max, Adobe Photoshop

2. What technologies do you see emerging in the next 5-10 years?

Middleware tools, Mobile platform dominant for games, Virtual Reality, Digital Asset Management tools, High Quality Graphics and animations.

3. Could you identify any strengths and weaknesses with these technologies?

Better technology will create new opportunities but market will become even more competitive


4. Do you think there are additional technologies or tools needed, or that you would wish for?

Additional technologies for handling all the senses – currently we focus on sight and hearing but in the future we should include other senses (tactile and smell) and emotion detection


5. If these were available what would you be creating?

Games which link emotions to gameplay, multi location social games where players in different locations play together in same virtual space which is transparent to the players

6. Can you see any strengths and weakness involved?

Possible complexity of the player experience

7. What do you recommend to fill the gap between creators and technology providers?

There is currently a gap but technologies are creating opportunities for collaboration between creative and technologists. Ivan’s company stimulates this by assigning development projects to mixed teams

In terms of innovative technologies, Ivan Orvieto is the coordinator of the EU funded project CR-PLAY.

The CR-PLAY Project (www.cr-play.eu) is developing new semi-automatic software to create high-quality realistic content for videogames by simply taking sequences of photos and short videos.

The CR-PLAY project provides an innovative mixed pipeline for videogame development which is capable of significantly reducing both time and expenses involved in the creation of environments and other assets, and making high quality realistic contents accessible to game developers of any size. A video sample showing how the software works, its features and a preview of the possible results is available at http://goo.gl/72E6b5.

The CR-PLAY technology starts from the captured images and photos and then reconstructs environments and elements of the real world (houses, trees, buildings, etc.) within the game engine Unity3D. Such assets can be combined with the textures and polygons used in the standard process of creation of video games (as shown in the video available at http://goo.gl/4vwhqd ). The emerging technologies of Image-Based Rendering (IBR) and Video-Based Rendering (VBR) serve as backbone for the project. The result is a 3D environment that game developers or other media content developers can use as the stage for their designs.


Testaluna srl

CR-PLAY Project Coordinator

dr. Ivan Orvieto

tel. +39 010 8595965


Twitter : @CR_PLAY

website: www.cr-play.eu