David Crombie CRe-AM Interview

Name : David Crombie

Job Title : European Projects

Organisation : HKU University of the Arts, Utrecht

Sector : CCI

Web Link : www.hku.nl

Interview Date : 1/12/15

Location : JamToday, Citilab, Barcelona

Short Biography

Specialties:Strategic Planning
Information Architectures
Acquisition & Co-ordination of EC Projects
Project Co-ordination
Consultancy Services (multi-disciplinary)


1. What current technologies and tools fulfill your needs in your practice?

Hardware Mac

Software Unity, Adobe, Autodesk, Co-designed tools

2. What technologies do you see emerging in the next 5-10 years?

C-designed and co-creation tools which are more complex and sophisticated

3. Could you identify any strengths and weaknesses with these technologies?

Weaknesses – Difficult to define and initiate crossover innovation


4. Do you think there are additional technologies or tools needed, or that you would wish for?

Context aware technologies, better use of technologies across domains, co-creation tools across domains


5. If these were available what would you be creating?

Applications to help people become more context aware

6. Can you see any strengths and weakness involved?

Weaknesses – imbalance between context aware technologies and context aware humans

Strength – could help navigation which makes sense of the user’s environment

7. What do you recommend to fill the gap between creators and technology providers?

There is a gap,

Creativity exists in many areas

Technologists view development differently using blueprints

We need to develop “hybrid” people who can combine left and right brain thinking