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September 2017
360in360
Immersive Experiences Launch, Celebrating Culture and Heritage,
New 360 Degree Cameras Reviewed, Museum Experiences, Spatial Audio
Facebook and Gamification Strategies, Immersive Education Italy,
UKTI Mission to Singapore Robotics Opportunity, Facebook Live 360,
Insta360 ONE “Bullet Time”, Reeperbahn Festival and NEXT panel on Virtual Reality
Medilink Gamification Special Interest Group
Meeting
Recent Articles and Presentations, Future Events Listing
Welcome to the GAETSS September 2017 Newsletter. This
newsletter is one of the most significant for the future development
strategy of GAETSS and represents a “soft-launch” of a major new initiative
to develop a global ecosystem of win-win partnerships of creative talent
committed to the use of immersive technologies, storytelling and
gamification to celebrate extraordinary people, places and experiences.
I am looking for partners to collaborate with me locally and
internationally to develop this ecosystem. If this is of interest to you,
please visit the new web site at www.360in360ix.co.uk
and/or its Facebook page at https://www.facebook.com/360in360IX-132301944162271/
In this Edition
·
360in360 Immersive Experiences Launch
·
Celebrating Culture and Heritage
·
New 360
Degree Cameras Reviewed
·
Museum Experiences
· Spatial
Audio
· Facebook and Gamification Strategies
·
Immersive Education Italy
·
Singapore Robotics Expo Trade Mission
·
Facebook Live 360
·
Insta360 ONE “Bullet Time”
· Reeperbahn Festival and NEXT Panel on Virtual Reality
· Medilink Gamification Special Interest Group Meeting
· Recent
Articles and Presentations
· Future Events
Listing
360in360
Immersive Experiences Launch
The banner for the 360in360ix web
site
I am very excited to announce the
launch of a brand new enterprise which aims to
make use of my experience of gamification and enabling technologies to
develop an ecosystem of international partners passionate about the use of
technology to celebrate extraordinary people, places and experiences.
360in360 Immersive Experiences is about leveraging the potential of fast
emerging devices like 360 degree cameras and
drones through storytelling and gamification to record and share personal
experiences with a global audience – to make accessible what previously has
been inaccessible.
Enabling and empowering
technologies have played a big part in my life and the challenge has always
been to identify when these technologies are sufficiently mature and
functional to be viable and attractive to the market opportunity. I had my
first experience of what today would be recognised as Virtual Reality in
about 1992 when I came across a company called Virtuality
which was based in the city of Leicester. The team behind Virtuality worked at Leicester Polytechnic and they
showed me a VR headset for use in a simulator and a demonstration of VR in
education in which students in different countries could connect in a
virtual space to learn languages together. It was very advanced for its
time but it was limited by the capabilities of key enabling technologies
such as telecommunications, processing power and graphics.
Enabling technologies were a
critical part of the National Presentation Network that I set up in
partnership with Prontaprint in the UK in 1992.
This was probably the first digital imaging service network of its kind and
it was made possible by a device which is now obsolete – the Diskfax, a machine that facilitated the transfer of
files from floppy disks from one site to another with guaranteed data
integrity.
In the late 1990s, inspired by
social entrepreneur Thomas Cook, I used the enabling technologies of the
early internet to set up the Community Commerce and Knowledge Network (ComKnet) as a project to encourage knowledge sharing
and commerce within rural communities and, as part of this, I came to
combine community radio with virtual classroom and teleconferencing to
pilot the “Radio with Pictures Show” which brought together people from
around the world to share their experiences.
My passion for people, places and
experiences and my instinct for key enabling technologies has led me to
launch 360in360IX as a vehicle for using 360 degree
video, images and sound to celebrate culture and heritage from around the
world. I have begun sharing my archive of 360 degree
videos and images in Facebook Pages linked to education, culture, heritage
and tourism experiences and am currently interviewing individuals who have
inspired and influenced me with the aim of sharing their extraordinary
stories and creating new win-win relationships enabled and empowered by
this cocktail of technologies, storytelling and gamification.
I am delighted to have a number of
these individuals in a growing team of talented people who can offer their
special skills to this enterprise as members of my Advisory Board. I am
especially delighted to be collaborating with Martyn Ware, one of the
leading global authorities on spatial sound and music with many iconic
installations to his name and that of his company, Illustrious. I am also
pleased and fortunate to be able to welcome Storyteller and Songwriter
Steve Thompson, Stenographer and Transcriber Claire Williams, Games-based
Learning specialists Vinod Dumblekar from India, Songsri Soranastaporn from Thailand, John Welsh from Australia,
Lucia Pannese from Italy and Ivan Boo from Singapore with others to follow.
Please check out the www.360in360ix.co.uk web site and
visit the Facebook Pages with the 360in360 brand e.g. 360in360
Museums.
Celebrating Culture and Heritage
A 360 Degree Still image taken at
Hatfield House
The latest disruptive immersive technologies offer enormous
potential for celebrating and sharing culture and heritage when combined
with storytelling narratives and engaging sound and music. The use of 360 degree video, images and sound/music and fast
broadband and wireless networks can make cultural assets accessible to a
global audience in ways which allow virtual visitors to freely explore
historic and iconic places supported by information links to key points of
interest. However, the 360in360 Immersive Experience proposition is much
richer because it is based on human stories and narrative designed to
encourage the visitor to want to explore extraordinary people, places and
experiences physically and in person.
Where this is not possible because the people, places and
experiences no longer exist, today’s immersive technologies create
unprecedented opportunities not only re-create those long gone cultural
assets but also to capture and preserve existing extraordinary people,
places and experiences for future generations.
Working with creative talent like Martyn Ware and Steve
Thompson, we also want to use these immersive technologies to enhance and
innovate physical spaces such as museums, exhibitions and heritage sites.
Visit our Facebook Page site for
railway heritage as an example.
New 360 Degree
Cameras Reviewed
Side by side Comparisons of five 360 degree camera images
I have been conducting a series of tests with five different 360 degree cameras, the Insta360 Nano and ONE cameras,
the Samsung Gear 360 2017 and the Ricoh Theta S and Theta V. Each camera
has strengths and weaknesses for different applications which I am
publishing examples of on the 360in360
Technology Facebook Page.
The tests that I have carried out for these cameras include
still image quality which you can compare via a Camera
Comparison Virtual Tour, Live
streaming tests (on Insta360 and Gear 360 cameras), Spatial Audio test (on the Ricoh
Theta V) and aerial
video tests.
I love the Insta360 cameras for their value for money and
functionality. I tend to use the Gear 360 2017 for live streaming because
of its use of use and connectivity and for recording in high quality video
and audio, my preference is the new Theta V with its microphone aaccessory.
For all the cameras, I have discovered a combined selfie
stick/tripod made by Smatree that fits easily
into my bag and comes with an adapter for holding smartphones with the
Insta360 cameras attached..
Museum Experiences
The Milton Keynes Museum Telephony
Area
Over the last month,
I have been visiting local museums to explore the potential of 360in360
technologies, storytelling and gamification to support museum experiences.
I am grateful to the National Museum of Computing at Bletchley Park and the
Milton Keynes Museum for allowing me to conduct tests of the 360 cameras
and applications in support of museums.
I have published a
range of these applications on the 360in360 Museums Facebook Page. These applications include Blogs to record personal experiences, Interviews of Museum staff, Virtual Tours, Videos and live streaming.
Spatial Audio
A
still from the Youtube Video of the spatial audio
test
The latest 360 video
camera from Ricoh, the Theta V, has spatial audio to enhance 360 degree videos with immersive sound. I have carried
out some experiments with the camera to check out the results. These
results have been published in a YouTube Video.
The conclusion that I reached from these tests is that the “processed”
video straight from the Theta V gives a very impressive spatial, 360 degree audio experience on normal PC headphones but
when the video is edited (I use Cyberlink PowerDirector 16.0 for 360 editing) for publishing to
the internet social media platforms, the compression needed to be able to
stream the video files over normal broadband reduce the impact of the
spatial audio, even when the “surround sound” option is chosen.
Even so, the audio
experience with standard headphones is quite reasonable. My intention is to
work with the spatial audio gurus at Illustrious to be able to provide both
effective streamed immersive experiences and really
immersive physical installations.
Facebook and Gamification
Strategies
A screenshot of the 360in360IX Facebook Page
Gamification has
been an important part of business development since the dawn of time.
Every human activity can be viewed through a gamification lens and my White Paper on the Theory and Practice of Gamification
covers this and the elements and influencers in gamification strategies.
Here I share my views on how Facebook uses gamification as a powerful
development tool.
Gamification has
unfortunately be too much associated with
extrinsic rewards such as points and badges as mechanism to encourage
engagement and behavioural change. The way Facebook is now using
Gamification is a powerful example of a best practice. Facebook uses
primary gamification elements of Attractiveness, Accessibility and
Affordability to encourage user behaviour which is creating an ecosystem of
win-win relationships. This ecosystem challenges potential users to
generate traffic to their pages and offers powerful tools to assist in
this, including what I think is the best interface for live streaming of
both normal mobile video and 360 video applications.
Immersive Education Italy 2017
Immersive Italy Summit in November
2017
The Immersive
Education Italy Summit is the planned venue for a full launch of the new
360in360 Immersive Experiences enterprise as well as an opportunity to
capture and share some of Italy’s rich cultural heritage. I will be running
a practical workshop on the use of 360 degree
technologies, storytelling and gamification in education. This will involve
delegates experiencing an example of such an exercise as well as hands-on
demonstrations of different 360 degree cameras,
accessories and associated applications.
I also plan to use the time to capture some of the
wonderful Italian cultural heritage in Lucca, Pisa and Florence for the 360in360
Tourism Facebook Page.
UKTI Mission
to Singapore Robotics Expo
Screenshot from the Singapore
Robotics Expoe Conference and Exhibition
I have been asked to share information about a trade mission
opportunity for UK companies to exhibit at the Singapore Robotics Expo
Conference on November 2-3. There are opportunities for UK companies to
have free space on a UK stand at this interesting Expo event.
If you are interested in taking advantage of this export
opportunity, Please contact Elsie Yim by email at the Singapore UK Trade and Investment Office
Facebook Live
360
Live interview in
360 degrees available in Facebook
Using some of my new 360 degree cameras, I have
been exploring the use of Facebook Live to stream 360 degree video in a
variety of different locations, scenarios and applications. The various
results of these tests can be viewed on the 360in360 Streaming Facebook
Page. An increasing number of social media and video content service
companies are now offering not only 360 degree
video content hosting but also an ability to live stream events in 360
degrees over the internet.
When you consider that television outside broadcasting usually
requires a big mobile unit and satellite dish, except for an increasing use
of tools like skype in hostile environments, the ability to share a live
experience in 360 degrees with just a smartphone, mobile network and a
consumer 360 camera like the Insta360 Nano and ONE or the Samsung Gear 360
is just amazing.
When I first got my Ricoh Theta S camera several months ago, I
explored its use to stream 360 video into YouTube.
It is possible to connect 360 degree cameras with
a USB output port to a desktop PC or laptop. I have to
say that I found the setup quite complex and unreliable.
Now I am able to stream live 360 video
almost on demand from anywhere with a good mobile signal from my smartphone
and one of the three cameras mentioned above. Although the video and audio
quality is not always good, it does work and it is very easy to do and I
envisage that live 360 video streaming will become very popular.
Live 360 degree streaming is just one of the
services offered by 360in360IX.
Insta360 ONE “Bullet Time” Videos
A still image from an Insta360
Bullet Time Video
One of the remarkable new features of the Insta360 ONE camera
reviewed in my last newsletter is “Bullet Time”. By attaching the Insta360
ONE camera to a string or steel wire and setting it to record at the high
frame rate required, you can get an amazing effect of the camera rotating
in a complete circle around you. I have recorded a couple of examples
outside my home and posted the results on the 360in360
Technology Facebook Page.
Reeperbahn Festival and
NEXT Panel on Virtual Reality
Still image from a 360 degree video
recording of the NEXT Virtual Reality Panel at the Reeperbahn
Festival
I was honoured to be invited to take part in an expert
panel discussion at the Reeperbahn Festival
in Hamburg On September 21st. The panel was part of the NEXT
program of presentations and discussions about the impact of digital
technologies on our future. The quality of the video recording of this
panel session is not good because of the sound and lighting environment at
the DOME venue but the discussion was lively and focused on both the
positive and negative aspects of VR, in particular its
possible impact on neurological conditions such as Autism.
Medilink Gamification
Special Interest Group Meeting
One of the interesting upcoming events is a Medilink East Midlands Gamification Special Interest
Group (SIG) on the theme of “Gamification for health and well-being in the
21st Century. This would normally be an obligatory event for me
to attend and/or share my experiences at but I am already committed to
speak at an international conference in China on November 1st.
You can register for this event at http://www.medilinkem.com/events/events-list/2017/11/01/default-calendar/gamificationSIG011117
Recent
Articles, Videos, Presentations and Papers
A comprehensive list of archived articles,
presentations and videos can be accessed at my website – http://www.davidwortley.com/conferences.html
The most recent updates are shown below :-
Upcoming
Events Listing
Below is a list of forthcoming conferences – also accessible
at http://www.davidwortley.com/events.html
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Date
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Event
Name/ Description
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Location
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Web URL
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Oct 11-12
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Digital Marketing in
Healthcare
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London, UK
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http://www.wplgroup.com/aci/event/digital-marketing-in-healthcare/
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Oct 17-18
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World of Learning
Conference
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Birmingham, UK
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https://www.learnevents.com/conference-overview/
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Oct 18
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Westminster Forum -
Technology in Higher Education
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London, UK
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http://www.westminsterforumprojects.co.uk/conference/tech-in-HE-17
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Nov 1
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Medilink
Gamification SIG Meeting
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Milton Keynes, UK
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http://www.medilinkem.com/events/events-list/2017/11/01/default-calendar/gamificationSIG011117
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Nov 1-3
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BIT 5th Global Health
Conference
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Taiyuan, China
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http://www.bitcongress.com/aghc2017/registernow.asp
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Nov 2-3
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Singapore International Robotics Expo Conference
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Singapore
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https://www.sire.com.sg/ehome/sire2017/singapore-international-robo-expo
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Nov 9-11
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WCBME 2017 - World Congress on Biomedical Engineering
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Xian, China
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http://www.bitcongress.com/wcbme2017/programlayout.asp
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Nov 14-16
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2017 WISE Summit:
"Co-Exist, Co-Create: Learning to Live and Work Together
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Doha, Qatar
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http://www.wise-qatar.org/2017-summit-education-coexist-cocreate
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Nov 16-19
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Immersive Italy – IED
European Summit
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Pisa, Italy
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http://immersiveeducation.org/events
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Nov 28-30
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GIANT Health Conference 2017
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London, UK
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http://www.gianthealthevent.com/
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Dec 7-8
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VRX Conference and Expo
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San Francisco, USA
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http://vr-intelligence.com/vrx/
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Dec 12-13
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UK Digital Healthcare Transformation Summit
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London, UK
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http://www.ukdigitalhealthcare.com/
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Jan 21-24 2018
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R&D Data Intelligence Leaders Forum
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Basel, Switzerland
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https://nextlevelpharma.com/events/life-science-rd-data-intelligence-leaders-forum
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Mar 21-23
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Association for Business
Simulation and Experiential Learning (ABSEL) Conference 2018
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Seattle, USA
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https://absel.org/?page_id=59
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Apr 9-10
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CGAT 2017
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Singapore
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TBA
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May 25-27
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International Society of Digital Medicine (ISDM) Summit 2018
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China
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TBA
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June 18-23
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7th International Conference on Cartography & GIS Seminar
with EU cooperation on Early Warning and Disaster Management
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Sozopol, Bulgaria
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www.iccgis2018.cartography-gis.com
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Jul 9-13 2018
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ISAGA 2018
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Bangkok, Thailand
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TBA
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If you would
like any presentations, videos or documents circulated to my network, I am
happy to provide this service free of charge for any material relevant to
readers of this newsletter. If you are interested, contact me at david@davidwortley.com.
Best
Wishes for a Better Future for all Mankind
David Wortley FRSA
Futurologist,
Keynote Speaker, Entrepreneur, Writer, Entertainer, Gamification Guru, 360
Video Pioneer, Thought Leader, Drone Pilot, Imagineer, Lover of Life,
Business Coach, Mentor, Facilitator, Early Adopter, Guitar Hero,
Broadcaster, Photographer, Visionary, Philosopher, Pragmatist, Innovator,
Optimist - these are the roles and attributes I aspire to.
Founder and CEO GAETSS – Gamification and Enabling
Technologies Strategic Solutions
Shaping the Future of Business and Society
through Human Development and Motivation
President of the
European Chapter of the International Society of Digital Medicine
Landline: +441327811827
Mobile Phone : +447896659695
Email : david@gaetss.com, president@isdm.eu
Skype: davidwortley
Web: http://www.gaetss.com
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